Cox Solutions Stores Offer Unique Retail Experience
Browse. Interact. Learn. Play. Explore.
While those aren’t necessarily the first words that come to mind when you think of Cox Communications, the company’s recent changes to its retail strategy may change that perception.
Today, when a Cox customer steps foot inside one of its newly opened or recently remodeled stores, they are treated to a unique, interactive experience. The retail centers, which are more accurately referred to as solutions stores, are strategically located throughout the Omaha metro area.
“What’s unique about our solutions stores is that they are about more than selling products or giving customers a place to pay their bill,” said Cox Senior VP and General Manager David Blau. “Our new stores offer an inviting environment where consumers can have an interactive and true learning experience like no other.”
One of the most unique features of Cox’s solutions stores is personalized concierge service from the moment a customer walks through the door. Each customer is greeted by a friendly concierge who enters their name into a cuing system, takes any equipment they may have and gets them to the appropriate sales associate or educator for assistance.
Also unique to the solutions stores is a learning lounge where customers can sign up for a short class to learn how to get the most out of their Cox services or become more comfortable with the basics of installing their high-speed Internet service or set-top box. Customers can learn firsthand how to hook up an X-box, enhance their viewing experience with surround sound or get their phone and Internet to work together.
All of Cox’s services, including its new wireless product which is launching soon, will be on display for customers to touch and feel while learning about the various features.
“Today’s world is so interactive, particularly with wireless devices,” added Blau. “Purchasing a product over the phone isn’t so attractive when it comes to technology. Ultimately, consumers want a place where they can touch, see and interact with products and services and ask questions before making a purchase. Our solutions stores are the answer to giving consumers what they want in this ever-changing technological environment.”
In an effort to provide a one-stop shopping experience, Cox also sells accessories at its solutions stores. When an extra cable, router or even a web cam is needed, it’s available right then and there.
You might be surprised to learn one of the most popular items in a Cox solutions store isn’t a cable connector or an HD cable, but rather a miniature replica of Cox’s animated mascot. The pint-sized characters, referred to as Digis, have proven to be very popular with people of every age.
With products, accessories, concierge service and a learning lounge, Cox’s Solutions Stores represent the company’s vision of the future of retail business.
“We believe, particularly with our entry into the wireless business, that we’ve become a total communications provider,” said Blau. “We invite you to come and share the experience at one of our new solutions stores.”
New Solutions Store Locations:
Shadow Lake Towne Center
Village Pointe South
Westroads Mall